Vyleesi "Unblush": Neon Sign Video Shoot (In Progress)
With the launch of the Vyleesi by AMAG, "Unblush" was concepted as an unbranded activition to speak to consumers who may be struggling with HSDD (Hypoactive sexual desire disorder ) to "unblush" and disarm the distress they feel with talking about this often taboo topic. Because having unblushing conversations with your partner and your doctor is the first step to getting your desire back.
With that said, in order to highlight the concept of "unblush" we worked with a very talented female neon bender to tell the story of how she chooses to unblush in her work and life.
This is a very rough cut of an IG story that was developed to highlight the talent and give more background to Unblush. I helped concept/produce while on set at the shoot, I was camera 2 as well as the photographer and helped interview the talent.