Along with in-feed and sponsored content, every week through Instagram stories, "WEEKLY ROUND UP" was launched to stay relevant with fans and feature real-time content like special NFL events and share news and player fashion.
NFL Fan Style
We work with the NFL and their Consumer Products group to celebrate fandom. We target custom content to niche audiences to drive sales around “trigger moments,” leverage players to tell a high-fashion story and game day moments to build community.