NFL wanted to enhance its social media and e-commerce experience in new ways that would continue celebrations of fan lifestyle, while driving increased sales of its licensees products. To improve on that, I created a design system for their social media to increase engagement on and off season. I helped inspire viewers to shop the looks by creating rich media content through NFL events, videos with former and current NFL players, and styled, produced, and edited shoots of products ranging from outerwear to home goods and everything in between. In collaboration with the account team and client, we successfully drove fan engagement with disruptive creative and a timely social strategy. As a result, NFL Style channels generated a 8:1 ROI during the season and resulted in a significant channel growth over the 2018-2019 seasons.
Along with in-feed and sponsored content, every week through Instagram stories, "WEEKLY ROUND UP" was launched to stay relevant with fans and feature real-time content like special NFL events and share news and player fashion.