We partnered with Marriott Rewards team to promote global properties and create unique, custom narratives in key cities worldwide. The team concepted an influencer Snapchat campaign featuring shorts told through unique voices. We built a strategic approach to documenting the local experience and traveled onsite to direct, shoot and create post-event productions.
Our swipe up rate was 168% above average, and the average watch time was 51 seconds, which set a new benchmark for time spent viewing branded content on the channel. The results were phenomenal with the campaign being the highest-performing Snapchat ad of all time with over 2.4 million minutes watched.