The LYBALVI campaign was a 360 campaign that was unlike any other I've worked on because it involved creating two brands that still coexisted under the same umbrella. LYBALVI is a treatment used for both bipolar 1 disorder and schizophrenia patients so making sure both sides felt separate and unique but still cohesive in health literacy and design was a huge challenge. Because of this challenge, the launch for this campaign was delayed for 2 years until I began leading the team with a fresh set of eyes and outlook and regained the trust and appreciation from the client. We were able to create a beautifully cohesive campaign that shared the importance of both sides: bipolar disorder 1 and schizophrenia and the concept of "PUSHING BACK" and not letting their disorder get in the way of their lives and passions. Some of the components I lead and designed included the brand design system, patient website for website and mobile, patient starter kit, digital and print patient brochure, and social banner ads. In addition to that, I helped concept DTC ads with a storyboard artist and lead the production team to create the rough versions of 3 DTC ads that went into testing.
