Toyota: Out for Safe Schools

We worked with the Toyota Financial Services team to raise awareness for anti-bullying initiatives specific to LGBT youth and represent the brand’s commitment to the community. Capitalizing on a popular chat-style video format, we promoted Toyota’s involvement in the Los Angeles LGBT Center’s OUT for Safe Schools program through Snapchat advertising targeted to teenagers (13-17-year-olds) in four U.S cities. We efficiently delivered the brand message through engaging content on a channel where our target audience spends a lot of their time. The campaign generated over 1 million video views, with nearly one-third of all people who saw the ads completed watching the whole video.