BYDUREON BCise: Canvas Ad Production
This is what a Canvas ad that has gone through internal, client and legal review looks like. As creative lead on BYDUREON BCise, an Astra Zeneca brand for Type 2 diabetes, I was tasked with a "lifestyle" canvas ad project that would showcase our hero "Lisa" and how her week looks like with diabetes and being able to take her once-weekly dose of BYDUREON BCise to help make her life easier. As a black box drug, things we can say are very limited so the challenge of portraying something meaningful to the audience but not so heavy on the medical and legal language was quite the task.