20th Century Fox: Predator
In order to drive sales of Predator (1987) and the Predator three-film collection among new audiences and franchise fans before the theatrical release of The Predator (2018) a series of IG stories polling what main characters of hit 20th Century Fox movies would win against the Predator were made to intrigue old and new fans of the features. On top of the IG Stories, a spotify ad was created to engage audiences let them feel like they're being hunted by the Predator.