We partnered with Instagram content creator Tommy Perez (@t_rez) to develop a 15 second stop motion video of the Deadpool paper doll escaping his Blu-Ray package and running off to takeover other movies.
20th Century Fox: Deadpool
The problem: 20th Century Fox released a 2-Year Anniversary special edition Blu-Ray of Deadpool and wanted to drive new sales of the movie before and during the Deadpool 2 premiere without confusing the two. The solution? Using his crafty and cunning ways, Deadpool has somehow managed to escape his Special Edition Blu-Ray box and is taking over around various 20th Century Fox Facebook and Instagram channels.